Sentiment
How the engines describe you
Being named is only half the story. Each mention is read as positive, neutral or negative, so a rise in visibility that comes with "but its pricing is steep" is not mistaken for good news.
Free plan · 1 brand · 5 prompts · 10 keywords
| Brand | Positive share |
|---|---|
| HubSpotYOU | 87% |
| ActiveCampaign | 82% |
| Zoho CRM | 78% |
| Pipedrive | 77% |
hubspot.com · share of mentions read as positive, all engines · 30 days to 16 September 2026.
Per mention, per engine
Sentiment is read from the answer text for every tracked brand the answer named, yours and your competitors'.
Three verdicts
Positive, neutral or negative, from how the answer frames the brand, not from the words around it.
Competitors too
See whether a rival is named warmly or with caveats, on the same prompts.
Checkable
Every verdict sits next to the stored answer, so you can read the sentence it came from.
How it works
1 · A check completes
The full answer is stored.
2 · Mentions are found
Your brand and every tracked competitor the answer named.
3 · Each mention is read
Positive, neutral or negative, from the framing of that brand in that answer.
4 · Trends build weekly
Sentiment sits on the scorecard beside visibility and position.
Why a separate signal
An engine can name you first and still steer the buyer elsewhere. Visibility counts the mention; sentiment tells you whether it helped.
Included on every plan
Sentiment used to be a paid-plan feature. It is now on every plan, including Free, for every engine the plan includes.
Questions
How is sentiment decided?
From the answer text, per brand: recommended or praised is positive, cautioned against is negative, mentioned factually is neutral. The answer is kept so you can check the reading.
Is it shown for competitors?
Yes, for every competitor you track, on the same prompts and engines.
Which plans include it?
Every plan, including Free.
See it on your own brand this week
One brand, 5 prompts and 10 keywords are free. No card, no setup script.
Start free