Help Center
Get help and learn how things work.
All guides
Short, practical guides, from adding your first brand to turning citations into outreach.
Getting started
Add your first brand
A brand is one website you track. Adding it sets up both sides of Presence Scout at once. The AI answer engines and Google search rankings. So you can see where you show up today.
How checks and credits work
Presence Scout has two allowances — AI credits and rank credits. Knowing what draws on each, and what is free, makes both predictable.
AI visibility
Reading your AI visibility Overview
The Overview answers one question: when buyers ask AI about your category, how often does it name you? Every number comes from your own checks. Nothing is estimated or modelled.
Choosing prompts to track
A prompt is a question a buyer would type into ChatGPT or Perplexity. The prompts you choose decide what your visibility score actually measures, so it is worth getting them right.
Citations: where AI gets its answers
When an AI engine answers with web grounding, it cites its sources. The Citations page collects every one of those sources across your checks, so you can see which websites are shaping what AI says about your category.
Benchmarking against competitors
Your visibility only means something next to everyone else's. The Competitors page ranks every brand the AI named across your prompts, including ones you never thought to track.
Opportunities: prompts worth tracking
Opportunities suggests high-fit buyer questions you are not tracking yet, generated from your brand, your existing prompts and your website. It is how you find blind spots.
Working the Action Plan
The Action Plan turns your results into an ordered checklist: the specific prompts to go after, sorted by impact, with the state of each task tracked as you work.
The AI readiness audit
The AI readiness audit checks whether AI crawlers can reach, read and understand your site: what your robots.txt allows, what a crawler actually receives, and whether your pages carry real text, schema and canonicals. It uses no credits.
Search rankings
Tracking Google keyword rankings
Classic Google rank tracking, alongside your AI visibility. We check your exact organic position for each keyword through the top 50 — five pages, not just page one.
Who outranks you on Google
The Search Competitors page ranks every domain that shows up in the Google results for your keywords, built from rank checks you have already run, so it costs nothing to open.
Brand settings
Everything that defines how a brand is tracked: its website, market, engines and refresh schedule, lives in that brand's Settings page.
How it works
The AI engines, and what grounding means
Presence Scout checks four AI surfaces. They behave differently, especially in whether they search the web before answering, and that difference decides whether you get citations.
How the numbers are calculated
Every figure in Presence Scout is counted from checks you actually ran. Nothing is modelled, sampled or filled in, here is exactly what each metric counts.