Peec AI vs Profound: Which AI Visibility Tool Fits You? (2026)

Peec AI vs Profound is the comparison most teams reach once they get serious about AI visibility. Both track how ChatGPT, Gemini, Google's AI Overviews and other engines talk about your brand. But they're sold very differently, and they're built around different ideas of what you'll do with the data.

First, full disclosure: I make Presence Scout, a smaller tool in the same space, so I'm not a neutral party. This post is about Peec AI and Profound, though, and every figure below comes from their own pages: Peec AI's pricing page, Profound's pricing page and each one's homepage. Where something isn't listed, I say so rather than guess.

Peec AI vs Profound at a glance

	Peec AI	Profound
Entry price	$95/mo (Starter)	Free 7-day trial, then custom (Enterprise)
Published paid plans	$95, $245, $495, plus custom Enterprise	Enterprise only, custom
Prompts	50, 150 or 350; unlimited on Enterprise	50 on the trial; tailored on Enterprise
Models	Any 3 of 8 on each plan; up to 26 on Enterprise	3 on the trial; up to 10 on Enterprise
Check frequency	Daily; daily or weekly on Enterprise	Daily
Countries	1, 3, 3, unlimited	1 region on the trial; custom on Enterprise
Languages	Unlimited on every plan	1 on the trial; custom on Enterprise
Seats	Unlimited	Unlimited
API	From Pro ($245)	Enterprise
SSO	Enterprise	Enterprise

Prices read on each vendor's pricing page in November 2026.

Pricing: published plans against a sales call

This is the biggest practical difference between the two.

Peec AI

Peec AI lists three self-serve plans, shown monthly:

• Starter, $95 a month: 50 prompts, 3 models, 1 project, 1 country.
• Pro, $245 a month: 150 prompts, 3 models, 2 projects, 3 countries.
• Advanced, $495 a month: 350 prompts, 3 models, 5 projects, 3 countries, plus a Looker Studio (Data Studio) connector.
• Enterprise, custom and annual: unlimited prompts, projects and countries, all models, API, single sign-on.

Every prompt is checked daily, so Starter works out to 4,500 AI answers a month by Peec AI's own count (prompts times models times days). An extra model is listed at $30 a month on Starter, $70 on Pro and $140 on Advanced, shown with annual billing. Peec AI's FAQ says annual billing saves 15%, and that tracking more countries or languages doesn't change the price. There's a free trial button; the trial length isn't listed on the pricing page.

Profound

Profound's pricing page for brands shows two options. The Trial is free and runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits, one language, one region, and no history, exports or API. Enterprise is custom: a tailored prompt plan, up to 10 answer engines, AI Marketer credits for the whole team, dedicated support, and SSO/SAML with SOC 2.

No self-serve paid brand plan is listed, so after the trial the next step is a demo and a quote. Profound's agency tab does show some numbers: extra client workspaces at $399 a month each (100 prompts, daily, on ChatGPT, Perplexity and AI Overviews) and five trial workspaces for $199 a month. The base price of its Agency Growth plan isn't shown in the page text.

Who wins: Peec AI, if you want to know the price before you talk to anyone. Profound's model suits a company that expects to negotiate an annual contract anyway.

Engines and models

Peec AI's self-serve plans let you pick 3 models from ChatGPT, Perplexity, AI Overview, AI Mode, Gemini, Naver AI Briefing, ERNIE (Baidu) and Bing AI Mode. Naver and ERNIE matter if you sell in Korea or China. Enterprise lists up to 26 models, including API models such as Claude, DeepSeek, Grok, Qwen and Mistral.

Profound's trial covers ChatGPT, Gemini and AI Overviews. Enterprise lists capability for ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Anthropic Claude, AI Overviews, Exa Search, Muse Spark and Qwen.

Who wins: Peec AI. Its self-serve plans include Perplexity, AI Mode and regional engines, and its Enterprise list is longer (26 models against 10). Claude and DeepSeek are Enterprise-only on both.

Check frequency

Both check daily. Peec AI's Enterprise plan adds the option of weekly checks; Profound's pricing page lists daily only. Daily checks are useful if you're watching a launch or a fast-moving category. For a fixed set of prompts, a weekly trend is often enough to see what's moving.

Analytics depth

Both go well beyond "were we mentioned".

What Peec AI includes on every plan

Peec AI's comparison table is long, and most of it is included from Starter:

• Visibility, position, sentiment and share of voice against competitors, plus an ads library showing which AI answers carry sponsored placements.
• Citations: domain and URL detail, citation share, and each source classified as competitor, editorial, reference or user-generated.
• AI shopping: upload a product catalog from Shopify, a CSV or Google Merchant Center, then track visibility per product (SKU).
• Agent analytics: a crawlability audit across 40+ AI bots, AI referral visits, and crawl insights showing which bots hit which pages (4.5 million bot visits on Starter).
• Brand perception and fact checks: brand attribute scoring on every plan, objections AI raises about you from Pro, and fact-checked prompts (5 on Starter, 10 on Pro, 25 on Advanced).
• Peec agent: 500, 750 or 1,000 agent credits a month for reports and diagnostics.

What Profound includes

Profound's homepage now calls it "the AI marketing platform", built around an AI Marketer: agents that find opportunities, draft content and rewrite pages, staged for your approval. Credits pay for agent runs, and the trial's credits are limited.

For measurement, its pricing page lists Answer Engine Insights (citations, sentiment, ranking and competitors, per its FAQ), Prompt Volumes (5 searches on the trial), and Agent Analytics for AI-sourced traffic across unlimited domains. Its homepage also links to Benchmarking, FactCheck, Sentiment and Shopping, with SKU-level ChatGPT Shopping on Enterprise only.

Who wins: Peec AI for how much analytics you get on an entry plan. Profound for a team that wants software doing the follow-up work, not just reporting it.

Integrations and data access

For bot and traffic data, both connect to similar sources. Peec AI lists AWS CloudFront, Google Cloud CDN, WordPress, Cloudflare, Vercel, Akamai, Fastly, Netlify, webhooks and file upload, plus Google Analytics. Profound lists Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel and WordPress.

For getting data out, Peec AI includes CSV exports and an MCP connection on every plan, an API from Pro and Looker Studio from Advanced. Profound's trial has no exports or API; Enterprise adds CSV and JSON exports and an API.

Team, seats and security

Both give unlimited seats. Peec AI adds role-based permissions on every plan and keeps SSO for Enterprise; its FAQ says it holds a SOC 2 Type II report, available on the custom plan. Profound lists SSO/SAML and SOC 2 compliance on Enterprise. Profound's homepage says it is trusted by a third of the Fortune 100; Peec AI's says 4,000+ brands and agencies.

Which one should you pick

Pick Peec AI if

• You want a published price and to start without a sales call.
• You need a long analytics list from the first plan: citations, sentiment, shopping, bot logs and AI referrals.
• You sell in Korea or China and need Naver or ERNIE.
• You want an API or MCP to pull the data into your own reports.

Pick Profound if

• You're an enterprise buying on an annual contract and want a dedicated specialist.
• You want an AI Marketer and agents to draft and stage the content work, not just the dashboards.
• You want measurement and content work in one platform, with SSO and SOC 2 on the contract.
• You're an agency that wants pitch workspaces for prospects.

If neither fits

Both tools are built for teams with real budgets: Peec AI starts at $95 a month and Profound at a custom quote. If you're a small team, or you also need to see your Google keyword rankings, I'll mention the tool I make.

Presence Scout has a free plan (5 prompts, 10 Google keywords, one brand) and a 14-day Starter trial with no card. Starter is $29 a month for 50 prompts and 100 Google keywords across 3 brands, on ChatGPT, Perplexity, AI Overviews and AI Mode; Growth is $99 and adds Gemini. Checks run weekly, by design, so the plan's allowance goes into covering more prompts and keywords. It doesn't have Peec AI's shopping or bot-log analytics, or Profound's agents.

For more options, see my Peec AI alternatives, Profound alternatives and best AI visibility tools of 2026 round-ups, or the Presence Scout vs Peec AI head-to-head.