AI visibility tools

Best Tools to Track Google Rankings and AI Visibility (2026)

Seven tools that track Google keyword rankings and AI answers in one subscription, compared on price, keywords, prompts, engines, local tracking and limits.

Maneesh Sharma

Maneesh Sharma

Founder, Presence Scout

Published · Updated

7 min read

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A Google rankings card with three keyword positions beside an AI answers card showing which engines named the brand
On this page
  1. What I mean by "together"
  2. What to compare
  3. The seven tools at a glance
  4. 1. Presence Scout
  5. 2. Mangools
  6. 3. Keyword.com
  7. 4. Nightwatch
  8. 5. SE Ranking
  9. 6. Ahrefs
  10. 7. Semrush
  11. How I'd choose
  12. Frequently asked questions

If you want your Google rankings and your AI visibility in one place, the choice has grown. A year ago almost no tool did both; now rank trackers have added AI answers and AI trackers have added rankings. I compared seven tools where one subscription covers both, using each vendor's own pricing and feature pages.

First, full disclosure: I make Presence Scout, so read this with that in mind. Every competitor figure links to its source, and I describe what each vendor says it does; I haven't run paid trials of the others.

What I mean by "together"

A tool makes this list if one subscription covers:

  • Google keyword positions for keywords you choose, tracked over time.
  • AI answers for prompts you choose, on more than one engine.
  • Competitors in both, so you see who outranks you and who gets named instead of you.

What to compare

  • The AI side's size. Some tools give 5 prompts, others 500. Prompts decide how much of your market you see.
  • Engines. ChatGPT, Perplexity, Gemini, AI Overviews and AI Mode are the five most buyers meet.
  • Update frequency. Daily rankings cost more; weekly is enough for most sites.
  • Local tracking. If you sell in one city, check city-level and map pack tracking.
  • AI search rankings, not just mentions. A good AI search rank checker records where you appear in the answer, not only whether you do.
  • Add-ons. Seats, white-label, API and extra engines are often extra.

The seven tools at a glance

#ToolCheapest plan with bothGoogle keywordsAI promptsEngines
1Presence ScoutFree; $29/mo100, weekly50, weekly4 (5 on Growth)
2Mangools$30.50/mo200, weekly500, weekly8
3Keyword.com$33/mo1,000, weeklyCredit-basedUp to 9
4Nightwatch€99/mo500, daily50, daily6
5SE Ranking$129/mo2,000, daily100, daily5
6Ahrefs$129/mo750, weekly5, daily1 of 6, your choice
7Semrush$199/mo500, daily50, dailyChatGPT, Google AI and more

Prices read on each vendor's pricing page in October 2026, monthly billing.

1. Presence Scout

Best for: small teams that want both views and a plan to act on them.

Starter is $29 a month for 100 Google keywords and 50 AI prompts across 3 brands, on ChatGPT, Perplexity, AI Overviews and AI Mode. Growth, $99, adds Gemini, 400 keywords, 200 prompts and 10 brands. The free plan covers 10 keywords and 5 prompts.

What you get:

  • Google rankings for a country or a single city, on desktop or mobile, including the local map pack.
  • AI answers stored in full, with the sources they cited and the competitors named instead of you.
  • Rankings and AI answers for the same topics side by side, plus notices during Google updates.
  • An action plan that turns cited sources into tasks, a site audit, and PDF and CSV reports.

Presence Scout Keywords page for HubSpot with Google positions, 7-day and 30-day changes, search volume and ranking pages

Google's top 10 results for 'ai-powered crm' across four weekly checks, with HubSpot at number 1 each time

Worth knowing: checks run weekly, by design, so the plan covers more keywords and prompts. There's no API or white-label yet, and one city per brand. How the checks work explains the method and its limits.

I'd pick it if: you're a small business or startup and want both views from free or $29.

2. Mangools

Best for: the most AI prompts for the money.

Mangools Basic is $30.50 a month for SERPWatcher with 200 keywords and AI Search Watcher Pro with 500 prompts, both weekly. The AI side covers ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Grok, Llama and Mistral.

What you get:

  • Every prompt checked twice per update to catch answers that change between runs.
  • Citations, competitor comparisons and how AI describes your brand.
  • 65,000+ locations down to city level, desktop and mobile.
  • Shareable reports, alerts, API and MCP.

Worth knowing: Basic has no extra seats, and daily rankings start on the Agency bundle. Its pages don't mention map pack tracking.

I'd pick it if: you want broad AI coverage cheaply and weekly rankings are enough.

3. Keyword.com

Best for: precise local rank tracking with AI on top.

Keyword.com's 360° Visibility plan starts at $33 a month for 1,000 keywords updated weekly plus 15 AI credits; daily updates on the same plan are $131. Credits are spent per prompt per update, a quarter credit on most engines.

What you get:

  • City and ZIP-code tracking, plus Google Maps and Business Profile tracking.
  • AI Overviews and AI Mode tracking, citation analysis and sentiment.
  • White-label shareable reports, PDF and CSV, Looker Studio, GA and GSC.
  • Rank tracker and AI visibility APIs.

Worth knowing: 15 credits cover roughly 15 prompts a week on one engine, by my reading of its calculator, so the AI side is small at the entry price. Desktop and mobile count as two keywords.

I'd pick it if: local rankings are your priority and AI is a supporting view.

4. Nightwatch

Best for: daily tracking across many search engines.

Nightwatch Starter is €99 a month, or €79 billed yearly, for 500 keywords and 50 AI prompts tracked daily across 5 websites. AI platforms include ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews.

What you get:

  • Google plus YouTube, Bing, DuckDuckGo and Google Maps.
  • 107,000+ locations down to ZIP code, desktop and mobile separately.
  • Citation and sentiment analysis, and every check archived for 3 years.

Worth knowing: Looker Studio, white-label reports and API start on the next plan up. A 14-day trial needs no card.

I'd pick it if: you want daily data on both sides at a mid-range price.

5. SE Ranking

Best for: a full SEO platform with a real AI allowance.

SE Ranking Core is $129 a month for 2,000 keywords and 25 AI prompts tracked daily, on 5 AI engines. Its separate AI Visibility product starts at $71 a month for 75 prompts.

What you get:

  • Top 100 results per keyword, desktop and mobile, by country, city or region.
  • A local and map rank tracker, SERP features and competitor research.
  • GA4, GSC and Data Studio integrations, API credits and client reports.

Worth knowing: history is limited to 6 months on Core, white-label is a $69 add-on billed yearly, and the AI Search add-on with more prompts is $89 extra. The 14-day trial needs no card.

I'd pick it if: you want one SEO suite and 100 daily prompts are enough.

6. Ahrefs

Best for: teams already using Ahrefs for backlinks and research.

Ahrefs Lite is $129 a month and includes 750 tracked keywords updated weekly and 5 AI prompts tracked daily on one platform you choose.

What you get:

  • 19 SERP features including AI Overviews and local packs.
  • Tracking from country down to ZIP code, mobile and desktop.
  • Brand Radar for mentions, citations and AI share of voice, from $199 a month.
  • API and MCP access, and Search Console insights.

Worth knowing: more prompts are paid packages from $50 a month. Ahrefs offers no trial and no discounts.

I'd pick it if: you already live in Ahrefs and need a light AI view.

7. Semrush

Best for: teams already paying for Semrush.

Semrush's SEO + AI Search Starter is $199 a month, or $165.17 billed yearly, for 500 keywords and 50 AI prompts tracked daily.

What you get:

  • SERP features including AI Overviews and local packs, by device and location.
  • AI share of voice, sentiment and competitor tracking for up to 20 competitors.
  • Email reports, alerts and MCP access.

Worth knowing: history, Looker Studio and multi-location tracking start at Pro+ ($299); the API is on Advanced ($549). Extra users are $45 each. A 7-day trial is available.

I'd pick it if: you already use Semrush every day.

How I'd choose

  1. Small budget, both views, a plan to act on: Presence Scout.
  2. Most AI prompts for the money: Mangools.
  3. Local and map rankings first: Keyword.com or Nightwatch.
  4. A full SEO suite: SE Ranking, or Semrush and Ahrefs if you already use them.

Prefer an AI-only tool? I compared those in best ChatGPT rank trackers, and the dedicated Google AI Overview tracking tools and checkers in a separate post. Google's own guide to AI features in Search explains how AI Overviews and AI Mode pick their sources.

Frequently asked questions

Why track Google rankings and AI visibility in one tool?

Because the same buyer question now has two answers: a list of links and an AI summary. A page can rank third in Google and be missing from ChatGPT, or the reverse. Seeing both side by side shows which gap to work on.

What is the cheapest tool that tracks both?

Presence Scout has a free plan with 10 keywords and 5 prompts, and Starter at $29. Mangools Basic is $30.50 a month and Keyword.com's 360° Visibility plan starts at $33 on weekly updates.

Is daily rank tracking necessary?

For most businesses, no. Rankings for a stable set of keywords move slowly, and a weekly check shows the trend. Daily tracking matters for news sites, large catalogues and agencies reporting to clients every day.

Do these tools track the Google map pack?

Presence Scout, SE Ranking, Nightwatch, Keyword.com, Ahrefs and Semrush all list local pack or map tracking. Mangools' pages don't mention it.

Maneesh Sharma

Written by

Maneesh Sharma

Founder of Presence Scout. Building tools that show founders and marketers where their brand stands in Google and in AI answers.