Search rankings
Brand settings
Everything that defines how a brand is tracked: its website, market, engines and refresh schedule, lives in that brand's Settings page.
What you can change
- Brand website: the domain every rank check and citation match is measured against. Fix it here if it was entered wrong; the change affects future checks only, and your history is kept.
- Automatic tracking: Weekly re-checks the brand using your credits, Off means it is only ever checked when you click.
- AI engines: which engines this brand is tracked on. Each enabled engine costs one credit per prompt per run, so this is your main cost control.
- Target market: the country answers and rankings are localised to.
- Device: whether Google rankings and AI Overviews are checked on desktop or mobile.
- Also known as: alternative spellings of your brand, all counted as you.
- Competitors: the brands benchmarked on the Overview chart and Competitors page.
Deleting a brand is permanent and removes its keywords, prompts, rankings and history. There is no undo, so export anything you need first.